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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Gone are the days when having an online presence was all that was needed for a business to thrive. Now,
Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost
Today’s travelers have access to an unprecedented variety of travel apps, all vying for their attention. But for the developers
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
For the most part in the past, every user who visited a website saw the exact same content, and as
The game of chess has long had a reputation for being an esoteric pursuit, one that can be a challenge
The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew
If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each
You might believe your product is great, and hopefully your customers agree. But in order to truly engage those customers
Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge
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