• Customer Engagement

    How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”

    A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems.

    Written by: Sunil Thomas
    Published on: 15 Oct, 2021
    Customer Engagement

    Showcase of Expert Marketing Strategies

    The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance

    Written by: Subharun Mukherjee
    Published on: 09 Sep, 2021
    Customer Engagement

    Offline and Online Customer Engagement: What Marketers Need to Know

    Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.

    Written by: Shivkumar M
    Published on: 31 Aug, 2021
    Customer Engagement

    Channel Preferences Have Shifted – Listen to How Your Customers Want to Engage

    Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge

    Written by: Subharun Mukherjee
    Published on: 26 Aug, 2021
    Customer Engagement

    How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

    The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It

    Written by: Mrinal Parekh
    Published on: 18 Aug, 2021
    Customer Engagement

    How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

    The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

    Written by: Mrinal Parekh
    Published on: 10 Jun, 2021
    Customer Engagement

    How MOVii Uses Messaging to Promote Inclusion — and Reduced Churn by 82%

    Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in

    Written by: Subharun Mukherjee
    Published on: 28 Jan, 2021
    Customer Engagement

    Understanding Engagement Metrics

    In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

    Written by: Shivkumar M
    Published on: 13 Oct, 2020
    Customer Engagement

    2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

    [CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

    Written by: Shivkumar M
    Published on: 14 Jul, 2020
    Customer Engagement

    Lifecycle Optimizer: The Bigger Picture of Customer Engagement

    We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

    Written by: Mrinal Parekh
    Published on: 12 May, 2020
    Customer Engagement

    4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

    Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

    Written by: Mrinal Parekh
    Published on: 12 May, 2020
    Customer Engagement

    Understand User Behavior Shifts in a Post-COVID World

    [CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

    Written by: Shivkumar M
    Published on: 14 Apr, 2020

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