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  • Customer Engagement

    Understanding why rich user profiles work and what makes them so powerful

    As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

    Written by: Shivkumar M
    Published on: 15 Jun, 2017
    Customer Engagement

    6 Ways to segment your app audience to increase engagement

    The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide

    Written by: Subharun Mukherjee
    Published on: 01 Jun, 2017
    Customer Engagement

    How to Crack the Mobile App User Engagement Code

    If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the

    Written by: Subharun Mukherjee
    Published on: 11 May, 2017
    Customer Engagement

    A Blueprint for Mobile Engagement and User Retention Strategy

    Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy

    Written by: Subharun Mukherjee
    Published on: 04 May, 2017
    Customer Engagement

    Deliver Campaigns in User’s Timezone

    When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

    Written by: Shivkumar M
    Published on: 13 Apr, 2017
    Customer Engagement

    Enhanced Web Notifications and Web Pop-Ups

    Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

    Written by: Shivkumar M
    Published on: 07 Mar, 2017
    Customer Engagement

    Key mobile engagement metrics every product manager should track

    Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora

    Written by: CleverTap
    Published on: 07 Sep, 2016
    Customer Engagement

    Using Behavioral Segmentation for Analytics

    What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple

    Written by: Shivkumar M
    Published on: 24 Aug, 2016
    Customer Engagement

    How to measure user engagement metrics for travel apps like AirBnB

    What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered

    Written by: Mrinal Parekh
    Published on: 23 Aug, 2016
    Customer Engagement

    Core events & key analytics you should track for your mobile app

    What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

    Written by: Shivkumar M
    Published on: 10 Aug, 2016
    Customer Engagement

    Segmentation: Key Success Metrics for Tracking App Engagement

    What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

    Written by: Mrinal Parekh
    Published on: 23 Jun, 2016
    Customer Engagement

    What are the best metrics for measuring B2C user engagement

    What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?

    Written by: Mrinal Parekh
    Published on: 08 Jun, 2016

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