• Customer Engagement

    Segmentation: Key Success Metrics for Tracking App Engagement

    What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

    Written by: Mrinal Parekh
    Published on: 23 Jun, 2016
    Customer Engagement

    What are the best metrics for measuring B2C user engagement

    What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?

    Written by: Mrinal Parekh
    Published on: 08 Jun, 2016
    Customer Engagement

    How to treat missing values in your data : Part I

    One of most excruciating pain points during Data Exploration and Preparation stage of an Analytics project are missing values. How

    Written by: Jacob Joseph
    Published on: 22 Mar, 2016
    Customer Engagement

    The top ten apps for women in India

    Women play various roles in their lives and have a lot to accomplish on a daily basis. They face several

    Written by: Anjali Jain
    Published on: 21 Mar, 2016
    Customer Engagement

    Divide, Bucket and Rule – Mobile engagement and growth retention strategy

    Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

    Written by: Shivkumar M
    Published on: 15 Mar, 2016
    Customer Engagement

    How to increase mobile engagement by building personalized app experiences

    The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

    Written by: Shivkumar M
    Published on: 07 Mar, 2016
    Customer Engagement

    Triggered messaging based on user activity

    Messaging your users at some arbitrary date or time  rarely leads to a compelling experience. That's why we let you

    Written by: Shivkumar M
    Published on: 15 Feb, 2016
    Customer Engagement

    The future of mobile marketing and app engagement

    Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for

    Written by: Mrinal Parekh
    Published on: 01 Feb, 2016
    Customer Engagement

    Tips for Driving App Engagement and Brand Loyalty

    In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to

    Written by: Shivkumar M
    Published on: 22 Jan, 2016
    Customer Engagement

    Startup Innovator Series: Shootly a new app that helps you hire photographers on-demand

     Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched

    Written by: Shivkumar M
    Published on: 02 Jan, 2016
    Customer Engagement

    The rise of mobile dating apps and the digital love connection

    Looking for someone special at college, work or elsewhere is a thing of the past, now is the era of

    Written by: Anjali Jain
    Published on: 13 Oct, 2015
    Customer Engagement

    Case study – Increase mobile app engagement

    Here's how CleverTap helped increase mobile app engagement for a leading television channel - Who: A TV channel (GEC) with

    Written by: Anand Jain
    Published on: 13 Jan, 2015

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