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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that
Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android
Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
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