Customer Engagement

What Are Power Users & Why Are They Important for Your Business

If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in

Written by: Agnishwar Banerjee
Published on: 05 Jun, 2025
Customer Engagement

5 Strategies in Broking to Gain Investor Loyalty with Real-Time Personalization

In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty

Written by: Shivkumar M
Published on: 05 Jun, 2025
Customer Engagement

What is Website Conversion Rate Optimization? 8 Effective Strategies to Get Started

Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or

Written by: Shivkumar M
Published on: 03 Jun, 2025
Customer Engagement

Daily Active Users (DAU) vs. Monthly Active Users (MAU): App Stickiness ​Metrics Explained

Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users.  It’s the glue

Written by: Subharun Mukherjee
Published on: 02 Jun, 2025
Customer Engagement

14 Customer Retention Metrics & KPIs to Measure Retention (With Formulas)

Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right

Written by: Subharun Mukherjee
Published on: 28 May, 2025
Customer Engagement

Unlock Faster Experimentation and Smarter Journeys with IntelliNODE

Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver

Written by: Kiran Pius
Published on: 22 May, 2025
Customer Engagement

What is In-App Messaging? Benefits, Examples, and Best Practices

If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most

Written by: Shivkumar M
Published on: 21 May, 2025
Customer Engagement

How to Boost Purchase Frequency: A Strategic Guide for Marketers

Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real

Written by: Shivkumar M
Published on: 15 May, 2025
Customer Engagement

What is FOMO Marketing? 7 Tactics, Strategies & Examples

Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by

Written by: Shivkumar M
Published on: 14 May, 2025
Customer Engagement

8 Conversion Rate Optimization (CRO) Best Practices That Experts Use

How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic

Written by: Mrinal Parekh
Published on: 14 May, 2025
Customer Engagement

What is Customer Lifetime Value (CLV)? 14 Strategies to Improve It + Calculator

Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company

Written by: Subharun Mukherjee
Published on: 13 May, 2025
Customer Engagement

What is Customer Lifecycle? Definition & Stages Explained With Examples

Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple

Written by: Shivkumar M
Published on: 08 May, 2025

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