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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Se proyecta que los consumidores de EE. UU. gasten un récord de 13,1 mil millones de dólares en Halloween este
Os consumidores dos EUA devem gastar um recorde de US$ 13,1 bilhões com o Halloween este ano, e boa parte
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
With well over half of all emails being opened on mobile, email marketing has officially entered the mobile era. But
If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile
Ah, the mysteries of the human brain. Wouldn’t it be great if you could understand why your users do the
Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
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