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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a
Messaging your users at some arbitrary date or time rarely leads to a compelling experience. That's why we let you
Most App developers are obsessed with downloads - how many new users did I get this week and last? They
Social media is a powerful tool to drive app downloads and grow a following for your brand. Whether you are
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to
Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched
"If you’re tracking too many things, you're really not tracking anything", I overheard someone at the office say. I thought
The greater our understanding of mobile user behavior, the more successful our apps will be. It’s important to understand what
Need a dump of all that data when you are doing deep analytics? All of our Histograms within the dashboard
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
