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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
The success of your mobile app depends on your ability to engage with your users based on their individual behavior
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments
Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and
CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a
In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared
What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on
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