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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
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Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
