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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might
From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.
Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
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