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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the
Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.
Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only
When we think of trading and brokers, our minds tend to conjure up images of a chaotic trading floor filled
Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
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