Ecommerce and Retail

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Written by: Shivkumar M
Published on: 06 Feb, 2019
Personalization

Personalized Marketing: 5 Simple Rules for Better Personalization in Mobile Marketing

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Written by: Shivkumar M
Published on: 24 Jan, 2019
Customer Engagement

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Mobile Marketing

Key Statistics to Boost Your Mobile Marketing Strategy

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Written by: Shivkumar M
Published on: 01 Jan, 2019
Mobile Marketing

Why the Best Conversion Rate for Mobile App Downloads Isn’t As Good As This KPI

One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that

Written by: Shivkumar M
Published on: 27 Dec, 2018
Customer Engagement

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Mobile Marketing

Mobile App Surveys: How to Collect In-App User Feedback (And What to Do With It)

Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and

Written by: Shivkumar M
Published on: 20 Dec, 2018
Customer Engagement

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018
Customer Engagement

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Segmentation

How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

Written by: Shivkumar M
Published on: 15 Nov, 2018
Travel and Hospitality

How Business Intelligence is Shaping the Future of Travel Apps

App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According

Written by: Shivkumar M
Published on: 08 Nov, 2018
Push Notifications

Choosing Between Push Notifications and SMS

Sometimes we get questions from mobile businesses just starting out regarding which channels are the best ones to use for

Written by: Shivkumar M
Published on: 01 Nov, 2018

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