Marketing Strategies

Empathy Marketing: Connecting With Customers By Providing Value

If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a

Written by: Shivkumar M
Published on: 19 May, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
CleverTap

Designing CleverTap’s Future

As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and

Written by: Shivkumar M
Published on: 08 May, 2020
Mobile Marketing

Total Cost of Ownership: What’s the Long-Term Value of a Purchased Mobile Marketing Solution?

As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in

Written by: Shivkumar M
Published on: 07 May, 2020
Marketing Strategies

Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

Written by: Shivkumar M
Published on: 05 May, 2020
Marketing Strategies

Delighting Customers in a Crisis – CleverTap

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

Written by: Shivkumar M
Published on: 30 Apr, 2020
CleverTap

Turning Worry Into Wonder: How to Reframe Your State of Mind

It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

Written by: Shivkumar M
Published on: 27 Apr, 2020
Data and Analytics

5 Analytics Reports You Need Right Now

With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

Written by: Shivkumar M
Published on: 16 Apr, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020
Marketing Strategies

Relationship Marketing: Connecting With Customers in Times of Crisis

In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

Written by: Shivkumar M
Published on: 07 Apr, 2020
Data and Analytics

Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

Written by: Shivkumar M
Published on: 02 Apr, 2020
Technology

Single Sign-On Implementation Guide

Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a

Written by: Shivkumar M
Published on: 01 Apr, 2020

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