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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate
It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.
With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the
In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your
A matter of weeks ago, the world was a very different place. The global economy was at historic highs and
Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a
As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand
Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market
Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.
Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
