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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
What does a successful business look like? It means more than revenue and brand recognition. It means staying power: through
As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and
As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In
As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate
It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.
With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to
[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the
In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your
Free Customer Engagement Guides
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