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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a
In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of
If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile. Mobile
With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology
Last month we hosted our inaugural CleverTap Quarterly showcase, where we shared market insights, introduced our latest product innovations, and
The Fintech industry is booming. Growing demand and adoption of mobile banking and finance apps have the market on track
The past decade has seen tremendous growth for Fintech companies as they disrupt traditional banking and payments around the world.
“Should my app be free or paid?” Given the current economic climate and ongoing air of uncertainty, you may be
[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate
It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in
Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton
The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the
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