Marketing Strategies

Relationship Marketing: Connecting With Customers in Times of Crisis

In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

Written by: Shivkumar M
Published on: 07 Apr, 2020
Data and Analytics

Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

Written by: Shivkumar M
Published on: 02 Apr, 2020
Technology

Single Sign-On Implementation Guide

Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a

Written by: Shivkumar M
Published on: 01 Apr, 2020
Marketing Strategies

Brand Identity: How to Attract & Retain Mobile Customers Consistently

As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand

Written by: Shivkumar M
Published on: 26 Mar, 2020
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020
Marketing Strategies

Conversational Marketing: Building Customer Relationships One Interaction at a Time

Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

Written by: Shivkumar M
Published on: 05 Mar, 2020
Mobile Marketing

Mobile App Usage Benchmarks for 2020

Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot

Written by: Shivkumar M
Published on: 20 Feb, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Technology

How We Built a Scalable Architecture for Real-Time Recommendations

The key to building flawless user experiences is timely, personalized messaging. That’s why our platform unifies customer data from multiple

Written by: Shivkumar M
Published on: 31 Jan, 2020
Push Notifications

New Data Report: What 300 Billion Push Notifications Say About Mobile User Engagement

44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel

Written by: Shivkumar M
Published on: 26 Dec, 2019
CleverTap

What Makes CleverTap Different?

In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a

Written by: Shivkumar M
Published on: 12 Dec, 2019

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