Customer Engagement The mobile app market is fiercely competitive. You have to go beyond simply capturing a user’s attention. It’s all about
Published on: 03 Oct, 2023
Push Notifications The competition for user attention is fierce. So, it’s crucial for app developers and marketers to employ effective strategies to
Published on: 26 Sep, 2023
Data and Analytics We’re all drowning in content — from the never-ending stream of social media updates to round-the-clock emails, messages, and of
Published on: 21 Sep, 2023
Technology LiveOps — short for live operations — has been described as “games-as-a-service.” This is because of the way it creates
Published on: 12 Sep, 2023
Mobile Marketing More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet
Published on: 08 Sep, 2023
Ecommerce and Retail In an era marked by the proliferation of online shopping apps, businesses that want to thrive need to understand key
Published on: 28 Aug, 2023
Loyalty When my family has to travel to Asia, we try as much as possible to book our flights via Korean
Published on: 21 Aug, 2023
Mobile Marketing Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to
Published on: 15 Aug, 2023
Data and Analytics The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear
Published on: 11 Aug, 2023
Gaming Marketers must treat every dollar of their budget carefully while simultaneously trying to make waves in a competitive marketplace. So
Published on: 04 Aug, 2023
Ecommerce and Retail Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty
Published on: 01 Aug, 2023
Data and Analytics Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to
Published on: 28 Jul, 2023