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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
You might think your work is done once you've overcome all the challenges in developing and testing your new mobile
With mobile phones occupying an average of 3 hours of our day,1 it’s no surprise that users have a very
You might think that the only presence your app needs is on the app store and your only strategy is
Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,
The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to
Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only
"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where
The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at
No two companies or industries have the same customer retention strategies, and it’s not hard to see why. For example,
Customers often turn to social media to express dissatisfaction, especially regarding voice calls. Common grievances include unresolved issues, poor telecom
User engagement is the ultimate metric for measuring the success of a digital brand. Crafting innovative methods to reach current
A user has your app open and then receives an in-app message that your mobile marketers sent as part of
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