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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In search of a good alternative to MoEngage for your customer engagement needs? We’ve analyzed the landscape of MoEngage competitors
CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with
Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer
Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using
In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in
Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating
Metrics like revenue are often used to measure growth, but retention is just as important, if not more so. After
You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s
The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply
A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment
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