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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
If your email performance is lagging, chances are your messaging isn’t aligned with user intent. Modern users expect contextual, behavior-led
This guide outlines 14 proven types of segmentation across three operational layers—market, audience, and customer. If your goal is to
How many times have you visited a restaurant on a friend’s recommendation or bought a product because your peers rated
Bringing in new users is just the beginning. The real challenge and opportunity lie in keeping them engaged. Without a
App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and
Did you know that 3 out 4 of consumers feel frustrated when website content isn’t personalized? That frustration translates into
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing
In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty
SMS marketing is a critical channel for brands seeking direct, high-impact customer engagement, and e-commerce businesses are leading the charge.
Email marketing offers a high return on investment (ROI) of $36 for every dollar spent. 42% of people use mobile
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
