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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature
Human beings try to find patterns to explain the reason behind almost every phenomenon, but that doesn't mean that there
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is
CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged
More and more businesses are rapidly developing apps to reach out to smartphone users. All these apps are in a
Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the
In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.
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