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Francis Pereira, a founding member at CleverTap, leads the security and infrastructure engineering teams, focusing on infrastructure automation, security, scalability, and finops.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,
Now that a little more than half of 2017 has gone by, I want to talk about some of infrastructure
We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,
We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a
We recently built wall-information display screens for our offices to show interesting metrics of our production environment along with some business numbers we care
We are obsessed with collecting system and application metrics. This helps us make data driven, logical infrastructure decisions. When we
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