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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
At CleverTap we've always been on the leading edge of user segmentation capabilities when you send out campaigns. Aggregate data from
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
How often have you come across the idiom "Comparing apples and oranges". It is a great analogy to articulate that two things can't
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
In the previous article, we discussed how sampling could turn your Big Data to Smart Data and briefly laid out
Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to
Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off
Big Data is the buzzword of our current times. A majority of the firms either use or wish to use
In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build
We recently built wall-information display screens for our offices to show interesting metrics of our production environment along with some business numbers we care
Visualizing time series data for the analysis of numerical information like revenue, app launches, uninstalls, etc. can help analysts quickly
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