Customer Engagement

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Data and Analytics

Mastering Mobile App ROI Measurements

Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most

Written by: Tanushree Shenvi
Published on: 21 Sep, 2017
CleverTap

Meet CleverTap at TechSparks’17

Our (CleverTap) kin is a set of super enthusiastic people. We love meeting new people, talking to them, understanding what

Written by: Subharun Mukherjee
Published on: 14 Sep, 2017
Customer Engagement

Cohort Analysis for Enhanced App User Retention – CleverTap

Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

Written by: Shivkumar M
Published on: 07 Sep, 2017
Data and Analytics

Announcing Pivots for Advanced Data Insights

We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Marketing Strategies

Now Send Different Message Copy Under the Same Push Campaign

Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Customer Engagement

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Technology

Creating Push Notifications in Android O – Part 1

The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American Eclipse. The

Written by: Darshan Pania
Published on: 29 Aug, 2017
Mobile Marketing

Decoding App Marketing to Understand User Behavior Better

Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers

Written by: Apoorv Bhatnagar
Published on: 24 Aug, 2017
Customer Engagement

What Makes Memrise 2017’s Best App on Google Play Store?

Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

Written by: Subharun Mukherjee
Published on: 22 Aug, 2017
Push Notifications

4 Businesses That Sent Great Push Notifications This Independence Day!

Find out how brands from various business verticals gained traction via push notifications this Indian Independence Day ?? Whether it

Written by: Subharun Mukherjee
Published on: 17 Aug, 2017
CleverTap

Accomplishing a Mission – Customer Success

It has been exactly a year since I have been working as a Customer Success Manager at CleverTap. The year

Written by: Supreet
Published on: 14 Aug, 2017

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