• Customer Engagement

    Why MAU is an Overrated Growth Metric

    Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes

    Written by: Anand Jain
    Published on: 07 Nov, 2019
    Mobile Marketing

    5 Disruptive Apps and How They Changed Their Industries

    Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last.  Mobile apps

    Written by: Subharun Mukherjee
    Published on: 05 Nov, 2019
    Marketing Automation

    App vs Website: Which Is Right for My Business? [Infographic]

    There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

    Written by: Shivkumar M
    Published on: 31 Oct, 2019
    Journeys

    From Acquisition to Retention: Dineout’s Journey of Serving Foodies in India

    Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

    Written by: Mrinal Parekh
    Published on: 23 Oct, 2019
    Data and Analytics

    How to Identify and Mitigate Risk in A/B Testing

    Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.

    Written by: Jacob Joseph
    Published on: 21 Oct, 2019
    Customer Engagement

    7 Best Practices for Improving User Engagement This Holiday Season

    The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might

    Written by: Subharun Mukherjee
    Published on: 17 Oct, 2019
    Ecommerce and Retail

    World Food Day, Food Apps, and the Future of Food Tech

    Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on

    Written by: Mrinal Parekh
    Published on: 16 Oct, 2019
    Marketing Automation

    Mobile Marketing Automation Isn’t the Silver Bullet for Your User Retention Problems

    If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile

    Written by: Shivkumar M
    Published on: 15 Oct, 2019
    CleverTap

    Series C Funded, On to Our Global Go-To-Market Strategy

    If you haven’t heard the news, CleverTap just closed a $35 million Series C funding round, bringing our total funding

    Written by: Sunil Thomas
    Published on: 15 Oct, 2019
    Marketing Automation

    CleverTap’s Recap From Telecoms World Middle East, 2019 – Reaffirming the Role of Telecom in a Digital-First Economy

    We attended the recently concluded Telecoms World Middle East conference in Dubai, which happens to be one of the biggest

    Written by: Shivkumar M
    Published on: 11 Oct, 2019
    CleverTap

    The Future of Retail: Insights from E2E Commerce Indonesia 2019

    Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,

    Written by: Subharun Mukherjee
    Published on: 09 Oct, 2019
    Customer Engagement

    Solve the Retention Problem By Delivering the Emotional Connection Users Crave

    Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

    Written by: Shivkumar M
    Published on: 08 Oct, 2019

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