• Customer Engagement

    4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

    Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

    Written by: Mrinal Parekh
    Published on: 12 May, 2020
    Data and Analytics

    Achieving Business Resilience: How to Build an Enduring Brand

    What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

    Written by: Shivkumar M
    Published on: 12 May, 2020
    CleverTap

    Designing CleverTap’s Future

    As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and

    Written by: Shivkumar M
    Published on: 08 May, 2020
    Mobile Marketing

    Total Cost of Ownership: What’s the Long-Term Value of a Purchased Mobile Marketing Solution?

    As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in

    Written by: Shivkumar M
    Published on: 07 May, 2020
    Personalization

    How Photobook Helps Users Personalize the Things They love

    What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

    Written by: Mrinal Parekh
    Published on: 06 May, 2020
    Marketing Strategies

    Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

    Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

    Written by: Shivkumar M
    Published on: 05 May, 2020
    Marketing Strategies

    Delighting Customers in a Crisis – CleverTap

    As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

    Written by: Shivkumar M
    Published on: 30 Apr, 2020
    CleverTap

    Turning Worry Into Wonder: How to Reframe Your State of Mind

    It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

    Written by: Shivkumar M
    Published on: 27 Apr, 2020
    Marketing Strategies

    How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

    How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

    Written by: Mrinal Parekh
    Published on: 23 Apr, 2020
    Data and Analytics

    5 Analytics Reports You Need Right Now

    With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

    Written by: Shivkumar M
    Published on: 16 Apr, 2020
    Customer Engagement

    Understand User Behavior Shifts in a Post-COVID World

    [CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

    Written by: Shivkumar M
    Published on: 14 Apr, 2020
    Financial Services

    Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

    Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

    Written by: Mrinal Parekh
    Published on: 14 Apr, 2020

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