Customer Engagement

The Netflix Model: Personalization Insights

Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

Written by: Subharun Mukherjee
Published on: 31 Aug, 2017
Technology

Creating Push Notifications in Android O – Part 1

The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American Eclipse. The

Written by: Darshan Pania
Published on: 29 Aug, 2017
Mobile Marketing

Decoding App Marketing to Understand User Behavior Better

Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers

Written by: Apoorv Bhatnagar
Published on: 24 Aug, 2017
Customer Engagement

What Makes Memrise 2017’s Best App on Google Play Store?

Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

Written by: Subharun Mukherjee
Published on: 22 Aug, 2017
Push Notifications

4 Businesses That Sent Great Push Notifications This Independence Day!

Find out how brands from various business verticals gained traction via push notifications this Indian Independence Day ?? Whether it

Written by: Subharun Mukherjee
Published on: 17 Aug, 2017
CleverTap

Accomplishing a Mission – Customer Success

It has been exactly a year since I have been working as a Customer Success Manager at CleverTap. The year

Written by: Supreet
Published on: 14 Aug, 2017
Customer Engagement

How to Add Emojis to Your Website

Grab your phone and look at the last few text messages you have sent and received. I bet there were

Written by: Shivkumar M
Published on: 10 Aug, 2017
Customer Engagement

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017
Push Notifications

Brand New Features for Creating and Sending Better Push Notifications

Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily

Written by: Subharun Mukherjee
Published on: 02 Aug, 2017
Data and Analytics

How to Use Analytics to Bolster Your Crowdfunding Campaigns

Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

Written by: Subharun Mukherjee
Published on: 27 Jul, 2017
CleverTap

AWS Infrastructure Setup: The CleverTap Way

Now that a little more than half of 2017 has gone by, I want to talk about some of infrastructure

Written by: Francis Pereira
Published on: 25 Jul, 2017
Marketing Strategies

How to Build Successful Omnichannel Marketing Campaigns Around Mobile

L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which

Written by: Subharun Mukherjee
Published on: 20 Jul, 2017

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