• Marketing Strategies

    SWOT Analysis: Identifying Opportunities and Threats Across Your Mobile App

    As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters

    Written by: Subharun Mukherjee
    Published on: 16 Jan, 2020
    Data and Analytics

    Understanding Growth Loops

    Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels

    Written by: Subharun Mukherjee
    Published on: 10 Jan, 2020
    Holiday Marketing

    Effective Post-Holiday Mobile Marketing Strategies

    It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.

    Written by: Subharun Mukherjee
    Published on: 02 Jan, 2020
    Push Notifications

    New Data Report: What 300 Billion Push Notifications Say About Mobile User Engagement

    44% of iOS users and 91% of Android users opt in to receive push notifications, making them an essential channel

    Written by: Shivkumar M
    Published on: 26 Dec, 2019
    CleverTap

    Looking Ahead to 2020: Get Ready for the Power of Data Science

    Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in

    Written by: Sunil Thomas
    Published on: 20 Dec, 2019
    Marketing Strategies

    Key Learnings & Takeaways from SEMrush Marketing Show 2019

    One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the

    Written by: Apoorv Bhatnagar
    Published on: 20 Dec, 2019
    Holiday Marketing

    5 Last-Minute Holiday Campaign Ideas to Boost User Engagement

    Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the

    Written by: Subharun Mukherjee
    Published on: 19 Dec, 2019
    Technology

    How Mobile Hybrid Apps Differ From Native

    Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)

    Written by: Subharun Mukherjee
    Published on: 17 Dec, 2019
    CleverTap

    What Makes CleverTap Different?

    In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a

    Written by: Shivkumar M
    Published on: 12 Dec, 2019
    Data and Analytics

    Is There a Golden Number of Messages?

    Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such

    Written by: Jacob Joseph
    Published on: 06 Dec, 2019
    Mobile Marketing

    Survey Reveals: 35% Find Least Useful App Feature: CleverTap

    Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in

    Written by: Subharun Mukherjee
    Published on: 03 Dec, 2019
    Martech

    Marketing Technology: Gearing Your Stack Toward Customer Retention

    Customer retention is a tremendous area of focus for us at CleverTap. We’ve seen first-hand how startup mobile brands who

    Written by: Shivkumar M
    Published on: 26 Nov, 2019

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