Segmentation

Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

Written by: Mrinal Parekh
Published on: 16 Oct, 2018
Data and Analytics

Mobile Data Collection: Improving User Experience While Protecting User Privacy

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

Written by: Shivkumar M
Published on: 11 Oct, 2018
Holiday Marketing

6 Mobile Marketing Tips for Brilliant Holiday Campaigns from Fender

The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday

Written by: Shivkumar M
Published on: 10 Oct, 2018
Customer Engagement

Mobile App Design Best Practices for Increased User Engagement

If beauty is in the eye of the beholder, how important is mobile app design in the eye of the

Written by: Subharun Mukherjee
Published on: 09 Oct, 2018
Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018
Customer Engagement

16 Welcome Message Examples for Effective Onboarding Emails

A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful

Written by: Subharun Mukherjee
Published on: 02 Oct, 2018
Customer Engagement

How SonyLIV Converted the Art of Personalized Mobile Marketing into User Engagement Science

In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has

Written by: Shivkumar M
Published on: 19 Sep, 2018
Data and Analytics

Understanding Control Groups in Testing

Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically

Written by: Subharun Mukherjee
Published on: 18 Sep, 2018
Data and Analytics

Data Visualization: Best Practices for Turning Numbers Into Shareable Images

As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,

Written by: Shivkumar M
Published on: 13 Sep, 2018
Marketing Strategies

App Monetization Strategies: Lessons from Expedia

The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more

Written by: Tanushree Shenvi
Published on: 12 Sep, 2018
Mobile Marketing

App Store Optimization + Ranking Factors

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Written by: Subharun Mukherjee
Published on: 11 Sep, 2018
Mobile Marketing

File Sharing App AXEL’s Secret to Doubling Retention Rates: Smart User Segmentation

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

Written by: Mrinal Parekh
Published on: 05 Sep, 2018

Please enter a valid work email

Free Customer Engagement Guides