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Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they
There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected
The countdown to the holidays has begun! As most marketers know, now is the time to put a winning holiday
If beauty is in the eye of the beholder, how important is mobile app design in the eye of the
User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
In a world where 43% of all media and entertainment apps are abandoned just one month after download, SonyLIV has
Scientists have a method to their madness, conveniently known as the scientific method. Any experimenter worth their salt will metaphorically
As a mobile marketer, you already have oceans of data at your fingertips. You have customer data, revenue data, DAUs,
The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more
There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
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