Mobile Marketing

Improve iOS App Ratings

Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

Written by: Peter
Published on: 01 May, 2017
Mobile Marketing

10 In-App Messaging Best Practices – Some Will Surprise You

In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

Written by: Subharun Mukherjee
Published on: 27 Apr, 2017
Data and Analytics

A Marketer’s Guide to A/B Testing

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

Written by: Jacob Joseph
Published on: 24 Apr, 2017
CleverTap

CleverTap – How it came about

CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,

Written by: Anand Jain
Published on: 20 Apr, 2017
CleverTap

Deliver Campaigns in User’s Timezone

When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

Written by: Shivkumar M
Published on: 13 Apr, 2017
Segmentation

Targeting Campaigns on Cumulative User Activity

Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

Written by: Shivkumar M
Published on: 13 Apr, 2017
CleverTap

Enhanced Web Notifications and Web Pop-Ups

Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

Written by: Shivkumar M
Published on: 07 Mar, 2017
Data and Analytics

The Importance of Data Analytics

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

Written by: Subharun Mukherjee
Published on: 26 Feb, 2017
Data and Analytics

Trending Funnels in CleverTap

Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

Written by: Shivkumar M
Published on: 14 Feb, 2017
Marketing Strategies

Setting DND & Cut-Off Times for Campaigns

Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for

Written by: Shivkumar M
Published on: 31 Jan, 2017
Technology

Working with Dates and Time

Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app

Written by: Shivkumar M
Published on: 19 Jan, 2017
Marketing Strategies

Recurring Campaigns

The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which

Written by: Shivkumar M
Published on: 19 Jan, 2017

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