• CleverTap

    AWS Infrastructure Setup: The CleverTap Way

    Now that a little more than half of 2017 has gone by, I want to talk about some of infrastructure

    Written by: Francis Pereira
    Published on: 25 Jul, 2017
    Marketing Strategies

    How to Build Successful Omnichannel Marketing Campaigns Around Mobile

    L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which

    Written by: Subharun Mukherjee
    Published on: 20 Jul, 2017
    CleverTap

    Here’s How Quran Academy Increased App User Conversions Using CleverTap

    I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming

    Written by: Shivkumar M
    Published on: 18 Jul, 2017
    Marketing Strategies

    Boost Engagement using CleverTap’s triggered Campaigns

    Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you

    Written by: Mrinal Parekh
    Published on: 13 Jul, 2017
    Data and Analytics

    New APIs for Messaging and Analytics

    CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap

    Written by: Subharun Mukherjee
    Published on: 11 Jul, 2017
    Data and Analytics

    Mobile Analytics Helps You Build a Better Product

    Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

    Written by: Anand Jain
    Published on: 04 Jul, 2017
    AI and ML

    How AI is changing the day of inbound marketers

    Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in

    Written by: Subharun Mukherjee
    Published on: 29 Jun, 2017
    Data and Analytics

    The danger in comparing your campaign performance against an average

    Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

    Written by: Jacob Joseph
    Published on: 27 Jun, 2017
    Technology

    iOS 11 : 5 Low-profile updates app developers should not miss

    By now you might have heard the headlines around developer announcements coming out of this year's Apple WorldWide Developers Conference:  new

    Written by: Peter
    Published on: 20 Jun, 2017
    CleverTap

    Understanding why rich user profiles work and what makes them so powerful

    As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,

    Written by: Shivkumar M
    Published on: 15 Jun, 2017
    CleverTap

    Lessons Learned: Managing web server capacity with Auto Scaling

    We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,

    Written by: Francis Pereira
    Published on: 13 Jun, 2017
    Mobile Marketing

    Discovering (and fixing) push opt-out rate for your iOS app

    The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this

    Written by: Shivkumar M
    Published on: 08 Jun, 2017

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