• Data and Analytics

    Announcing Pivots for Advanced Data Insights

    We at CleverTap, strongly believe that your marketing engagement strategy needs to be backed by powerful, real-time and actionable analytics.

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017
    Marketing Strategies

    Now Send Different Message Copy Under the Same Push Campaign

    Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

    Written by: Subharun Mukherjee
    Published on: 05 Sep, 2017
    Customer Engagement

    The Netflix Model: Personalization Insights

    Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

    Written by: Subharun Mukherjee
    Published on: 31 Aug, 2017
    Technology

    Creating Push Notifications in Android O – Part 1

    The latest Android OS version, Android Oreo, released on August 21st right in time with the Great American Eclipse. The

    Written by: Darshan Pania
    Published on: 29 Aug, 2017
    Mobile Marketing

    Decoding App Marketing to Understand User Behavior Better

    Understanding user behavior is important for product managers to shape their product. However, it is becoming increasingly important for marketers

    Written by: Apoorv Bhatnagar
    Published on: 24 Aug, 2017
    Customer Engagement

    What Makes Memrise 2017’s Best App on Google Play Store?

    Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

    Written by: Subharun Mukherjee
    Published on: 22 Aug, 2017
    Push Notifications

    4 Businesses That Sent Great Push Notifications This Independence Day!

    Find out how brands from various business verticals gained traction via push notifications this Indian Independence Day ?? Whether it

    Written by: Subharun Mukherjee
    Published on: 17 Aug, 2017
    CleverTap

    Accomplishing a Mission – Customer Success

    It has been exactly a year since I have been working as a Customer Success Manager at CleverTap. The year

    Written by: Supreet
    Published on: 14 Aug, 2017
    Customer Engagement

    How to Add Emojis to Your Website

    Grab your phone and look at the last few text messages you have sent and received. I bet there were

    Written by: Shivkumar M
    Published on: 10 Aug, 2017
    Customer Engagement

    Top 5 Benefits of Deep Linking

    For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

    Written by: Mrinal Parekh
    Published on: 08 Aug, 2017
    Push Notifications

    Brand New Features for Creating and Sending Better Push Notifications

    Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily

    Written by: Subharun Mukherjee
    Published on: 02 Aug, 2017
    Data and Analytics

    How to Use Analytics to Bolster Your Crowdfunding Campaigns

    Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great

    Written by: Subharun Mukherjee
    Published on: 27 Jul, 2017

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