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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
We have been using MongoDB 2.6 with MMAPv1 as the storage engine for the past two years. It's been a
Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,
With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully
One of the biggest decisions a CTO will make is whether he should build and track his or her own
Mobile engagement metrics are key indicators on how you’re keeping your users interested after installing our app.Previously on my Quora
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
The success of your mobile app depends on your ability to engage with your users based on their individual behavior
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and
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