• Data and Analytics

    How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

    Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

    Written by: Mrinal Parekh
    Published on: 22 Jul, 2021
    CleverTap

    Rebranding CleverTap 2.0: Behind Our New Design

    If you’ve come across our social media channels or website in the past month, then you may have noticed something

    Written by: Mrinal Parekh
    Published on: 15 Jul, 2021
    Financial Services

    N26 VP Patrick Stal Shares Engagement Lessons – CleverTap

    From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the

    Written by: Mrinal Parekh
    Published on: 14 Jul, 2021
    Gaming

    Insights from Top Grossing Apps

    Global app spending is projected to  climb to $270 billion by 2025*. To give a bit of context, this number

    Written by: Subharun Mukherjee
    Published on: 13 Jul, 2021
    Mobile Marketing

    How Mercedes-Benz.io Drives Awareness and Usage of New App Features Across its User Base

    App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around

    Written by: Subharun Mukherjee
    Published on: 08 Jul, 2021
    Ecommerce and Retail

    Benefits of Blockchain in Ecommerce

    Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking

    Written by: Shivkumar M
    Published on: 06 Jul, 2021
    Mobile Marketing

    Fast-Growing Mobility App TIER Reveals the Golden Rules of Relevancy and Retention

    Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be

    Written by: Subharun Mukherjee
    Published on: 02 Jul, 2021
    Technology

    iOS 15: Privacy and the Death of Tracking on Apple Platforms?

    In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues

    Written by: Shivkumar M
    Published on: 01 Jul, 2021
    CleverTap

    Former Babbel, Shiseido CMO Katherine Ray on CMO Success

    Growth is change.  So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand

    Written by: Mrinal Parekh
    Published on: 30 Jun, 2021
    Gaming

    63 Eye-Catching App Download and Usage Statistics

    Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named

    Written by: Subharun Mukherjee
    Published on: 29 Jun, 2021
    Ecommerce and Retail

    Facebook Announces New Ecommerce Features to Help Brands Connect with Customers

    Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant

    Written by: Shivkumar M
    Published on: 24 Jun, 2021
    Gaming

    Hyper-Casual Games: Redefining the Future of Mobile Gaming

    Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

    Written by: Subharun Mukherjee
    Published on: 22 Jun, 2021

    Please enter a valid work email

    Smiling Woman Holding Phone