CleverTap Acquires Patch To Power Branded In-App Voice with Trust, Security, & Privacy

CleverTap Acquires Patch To Power Branded In-App Voice with Trust, Security, & Privacy

From the start, we’ve been on a mission to help digital brands increase customer retention and lifetime value through the power of data, personalization, deep tech, and the automation in the CleverTap Retention Cloud. We work with brands in categories like ecommerce, financial services, meal delivery, ride-hailing and more, enabling them to reach their customers through engagement channels like Email, Push notifications, SMS, and WhatsApp.

But while working very closely with our customers, we realized that the experience is broken when brands have to call up their end-users to update them on critical information such as delivery status or recent credit card charges. These phone calls delivered outside of the app, neither carry transactional context nor recognizable phone numbers or caller ID, and often fuel customer anxiety and mistrust. We wanted to solve this problem on behalf of our customers.

Enter: Patch

Today, I’m thrilled to announce that CleverTap has completed the acquisition of Patch, which provides a unique technology to brand and embed communication channels, including in-app voice, chat, and push notifications directly into consumer apps.

Patch is designed to provide seamless, contextual, and secure communications between companies and consumers. More importantly, its in-app calling makes two-way communication privacy-compliant, as there is no need to disclose caller or receiver telephone numbers or personal data.

Our companies share a common belief of empowering business globally to elevate their end-customer experience and to communicate with millions of their consumers and customers seamlessly.

Having in-app voice capabilities as a part of the CleverTap Retention Cloud will enable a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance.

I’m pretty excited to welcome the Patch team, including their founder Sumantu Mittal, to CleverTap. They will continue to innovate and integrate their awesome technology with our offering. We will be beta testing the solution with a select few customers in the next few weeks before rolling it out to all CleverTap customers globally.

Here’s a link to our press release announcing the acquisition.

 

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Last updated on November 18, 2021