• Customer Engagement

    Offline and Online Customer Engagement: What Marketers Need to Know

    Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.

    Written by: Shivkumar M
    Published on: 31 Aug, 2021
    Customer Engagement

    Channel Preferences Have Shifted – Listen to How Your Customers Want to Engage

    Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge

    Written by: Subharun Mukherjee
    Published on: 26 Aug, 2021
    Mobile Marketing

    22 Must-Know Mobile Marketing Resources, Books, and Podcasts

    With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts

    Written by: Shivkumar M
    Published on: 24 Aug, 2021
    Customer Engagement

    How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

    The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It

    Written by: Mrinal Parekh
    Published on: 18 Aug, 2021
    Financial Services

    Why Brands Need to Rethink Fintech Marketing: Pivot and Personalize to Deliver Netflix-Style Banking

    Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with

    Written by: Mrinal Parekh
    Published on: 12 Aug, 2021
    Mobile Marketing

    20 App Install Ads That Are Winning The User Acquisition Game

    App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t

    Written by: Shivkumar M
    Published on: 10 Aug, 2021
    Martech

    This Week In Tech #3: The March Toward Live Video

    It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

    Written by: Shivkumar M
    Published on: 06 Aug, 2021
    Data and Analytics

    Customer Data Platform: How We Use Our CDP to Create Amazing Experiences

    A 360-degree view of every customer is a concept that has eluded organizations for decades. Breaking data silos and delivering

    Written by: Shivkumar M
    Published on: 05 Aug, 2021
    Martech

    This Week in Tech #2: Google Steps Up User Privacy with ‘Safety Section’ Announcement

    It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

    Written by: Shivkumar M
    Published on: 30 Jul, 2021
    Ecommerce and Retail

    Must-Know Ecommerce Return Rate Statistics and Trends in 2021

    In-store and online shopping were both massively disrupted in 2020, with total ecommerce sales in the U.S. hitting $792 billion*,

    Written by: Shivkumar M
    Published on: 29 Jul, 2021
    Data and Analytics

    How Clorox VP of Growth Harnesses Data and Predictive Modeling to Grow D2C Business

    From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace

    Written by: Mrinal Parekh
    Published on: 28 Jul, 2021
    Martech

    This Week in Tech: Xiaomi Topples Apple in Global Smartphone Market

    Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within

    Written by: Shivkumar M
    Published on: 23 Jul, 2021

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