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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of
It’s a good time to be an ecommerce brand. Global time spent in shopping apps is growing 45% year over
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance
Increased technology has brought mobile payment methods to the forefront of many businesses and consumers, as evidenced by a 50%
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.
Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts
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