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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to
Wouldn't it be great if customers recognized your product's value proposition from the moment they first experienced your brand? Alas,
How can marketers adapt and individualize the customer journey based on a deep understanding of consumers’ habits and behaviors? And
What if you could gather in a room (or on a Zoom call) ten of the smartest marketers on the
Some of you might have seen the reports on critical vulnerabilities CVE-2021-44228 + CVE-2021-45046 in the Apache Log4j library. Part
Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the
Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award
Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied
Achieving Growth Goals and Hiring a Global CEO Suresh, Anand, and I started CleverTap with a mission to empower digital
Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From the start, we’ve been on a mission to help digital brands increase customer retention and lifetime value through the
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