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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re
Thanks in large part to massive growth in the livestreaming space, the creator economy is booming. But a major challenge
Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Social media platforms are filled with millions of posts where customers often tag brands to complain about bad service or
To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers
To assist marketers in understanding and implementing mobile marketing best practices, we host CleverTap Quarterly (CTQ) — a virtual event
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy
“Back in the day,” says Leslie Osman, director of marketing at IncredibleBank, “you would walk into a [bank] branch and
Today is a big day at CleverTap. Arguably the most significant step in our journey towards delivering unprecedented value and
Personalization, particularly hyper-personalization (which includes a real-time component), is top of mind for us at CleverTap because we've seen how
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