• Journeys

    Level-Up Your Retention Strategies With CleverTap’s Journeys Course

    We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their

    Written by: Niddhi Shah
    Published on: 26 Aug, 2022
    Marketing Strategies

    Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

    When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

    Written by: Subharun Mukherjee
    Published on: 25 Aug, 2022
    Personalization

    How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

    We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

    Written by: Sony Shetty
    Published on: 24 Aug, 2022
    Push Notifications

    Android 13 Push Notification Opt-ins: What You Need to Know

    Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month

    Written by: Harsh Shah
    Published on: 23 Aug, 2022
    Mobile Marketing

    4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

    For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

    Written by: Subharun Mukherjee
    Published on: 18 Aug, 2022
    CleverTap

    CTzen Stories: Soumen Das – Everyone Deserves to be Included

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Soumen Das
    Published on: 17 Aug, 2022
    Gaming

    How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

    What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

    Written by: Sony Shetty
    Published on: 16 Aug, 2022
    Marketing Strategies

    How the Innovative Dating App HUD Builds Honest Relationships With Customers

    Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

    Written by: Sony Shetty
    Published on: 11 Aug, 2022
    CleverTap

    $105M Series D, Focused on Building #1 Retention Cloud

    I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round

    Written by: Sunil Thomas
    Published on: 10 Aug, 2022
    Mobile Marketing

    User Experience: The Most Important Factor to Consider in Mobile App Development

    During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to

    Written by: Subharun Mukherjee
    Published on: 04 Aug, 2022
    CleverTap

    CTzen Stories: Martha Gonzalez Catalina – Company Culture – The Backbone of an Organization

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: CleverTap
    Published on: 03 Aug, 2022
    Personalization

    It’s an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

    How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded

    Written by: Shivkumar M
    Published on: 02 Aug, 2022

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