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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Easter hits the sweet spot between two major retail peaks of the winter holidays and summer sales, making it a
For years, many brands relied on Netcore Cloud to manage customer engagement campaigns across email, SMS, and push channels. But
Platforms that can deliver personalized, real-time engagement across multiple channels are redefining customer experiences. Modern marketing teams need advanced data
Valentine’s Day presents a prime opportunity for email marketers as it is one of the biggest commercial and seasonal shopping
AI agents, sometimes called intelligent agents, are autonomous software systems that perceive customer data, plan actions, and execute tasks with
Easter is a powerful symbol of renewal and fresh starts. For marketers, it’s also the perfect time to resurrect dormant
April Fools’ Day is a day when brands can have some of the most entertaining yet challenging moments in the
Valentine’s Day is one of the busiest days of the year for restaurants and bars. Around 74% of consumers plan
Manual lead generation is like fishing with a stick and string. You might catch something, but it’s slow, unpredictable, and
Marketers love SMS for one reason: it gets seen. With high open rates, text messaging remains the most effective way
E-commerce marketers have many tasks at hand. While at it, time becomes a scarce resource for religiously focusing on personalizing
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