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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Price segmentation is a strategic pricing approach that allows businesses to optimize revenue by offering different prices to different customer
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player
When it comes to your mobile users, making a connection is everything. Savvy marketers have recognized the incredible power of
Achieve one-to-one marketing at scale with AI-powered customer segmentation. Discover how it outperforms traditional segmentation and enables precise targeting that
Segmentation analysis enables businesses to categorize their audience into meaningful categories for targeted and efficient outreach. This comprehensive guide will
Tired of waiting on developers to update your webpages? Learn how Web Visual Editor lets marketers personalize content in real-time,
AI enhances email marketing with personalization, automation, and data-driven insights. This guide covers its benefits, key strategies, and use cases
Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize
Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over
For many mobile marketers, app uninstalls can feel like a nightmare—an indication that something went wrong. Perhaps your app didn’t
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
