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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.
User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is
Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after
Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences
The success of email campaigns is determined by what happens after recipients click on the links in the emails. Businesses
Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In
Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver
Brands constantly battle for attention. When consumers spend most of their free time digitally, this battle moves to their screens.
If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most
Free Customer Engagement Guides
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