All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
January 19, 2017

Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app


The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which

January 10, 2017

As we welcome 2017, do not let it be another average year or even a year of incremental growth. I

December 27, 2016

In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.


We’ve just rolled out a serious upgrade to all the graphs and histogram charts across the product making them more

December 20, 2016

As the number of apps has grown exponentially in the last few years, app developers and marketers are now required


Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in

December 15, 2016

CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use


In CleverTap you can set a User Property on any profile to identify users with certain characteristics. For example you

App User Lifecycle
December 7, 2016

Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey



55 billion

1 billion

10 billion