Personalization

What is a Personalization Engine?

What is a Personalization Engine? A personalization engine is an advanced software designed to customize content, products, and experiences to

Written by: Agnishwar Banerjee
Published on: 29 Oct, 2024
Push Notifications

Top 10 Creative Push Notifications Examples to Inspire You

Push notifications offer exciting opportunities for mobile marketers. First, marketers get the chance to encourage users to opt in to

Written by: Subharun Mukherjee
Published on: 29 Oct, 2024
Marketing Strategies

Location-Based Marketing Platform: Top 6 Companies Compared

Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user

Written by: Agnishwar Banerjee
Published on: 28 Oct, 2024
Push Notifications

Push Notification CTR: How to Measure Success

Push notification click-through rate (CTR) is the percentage of people who click on a push notification compared to the total

Written by: Agnishwar Banerjee
Published on: 24 Oct, 2024
Segmentation

Target Market vs. Market Segmentation: Key Differences Explained

Target market and market segmentation are foundational marketing concepts that are closely related yet distinct. This blog breaks down these

Written by: Agnishwar Banerjee
Published on: 24 Oct, 2024
Push Notifications

Top 12 Push Notification Platforms to Boost User Engagement

Push notification platforms help engage users and improve app retention with timely, personalized messages. This guide explores the features of

Written by: Agnishwar Banerjee
Published on: 23 Oct, 2024
Segmentation

Understanding Target Market Segmentation: Definition, Types, Examples, Benefits

Target market segmentation is a powerful tool that helps marketers unlock deeper customer understanding and unleash the true capabilities of personalization.

Written by: Subharun Mukherjee
Published on: 18 Oct, 2024

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