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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
This article explores the power of email segmentation, a strategy that allows marketers to create more personalized and effective campaigns.
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
AI is reshaping financial marketing, and investors are demanding personalized, real-time engagement. Here are some tips on how to excel
Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour
Push notifications are an essential tool for businesses looking to engage users and drive conversions. These messages are delivered directly
In search of a good alternative to MoEngage for your customer engagement needs? We’ve analyzed the landscape of MoEngage competitors
CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
