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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
Increasing customer retention by just 5% can boost profits by up to 95%—yet 63% of brands remain stuck in the
Retention has become a major driver of sustainable growth in today’s fast-moving B2C landscape, from e-commerce and fintech to gaming
Retailers are operating in an environment of diminishing returns. Highly engaged customers spend 60% more per transaction and purchase 90%
Customer retention is a measure of a business’s ability to keep existing customers and encourage repeat purchases. From a marketing
We check our phones, on average, over 100 times a day. For a marketer, each of those glances represents a
When every channel is running its own clock, customers hop. An average customer hops 9 channels to talk to a
The churn numbers on your OKRs aren’t exactly a sign of failing retention strategies; it’s a byproduct of diminishing engagement
Customer retention is often associated with stronger profitability and long-term growth. But retaining customers also requires ongoing investment across lifecycle
In growth marketing, data has an expiration date. A user may become newly eligible for an offer or unlock a
Every April, Thailand transforms into a vibrant stage of celebration, tradition, and commerce. Songkran, the Thai New Year, has long
Marketing teams today are under pressure to do a lot more than send campaigns. They need a platform that can
The conversation around AI in marketing has quickly shifted from “Will it change marketing?” to “How fast can we adapt?”
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