SMS Marketing

A 2025 Guide to Business Messaging: Comparing SMS, WhatsApp, and RCS

Today’s consumers expect brands to meet them where they spend most of their time—on their mobile devices. Whether a customer

Written by: Kiran Pius
Published on: 10 Apr, 2025
SMS Marketing

RCS: The Next Big Customer Engagement Opportunity in India

Over one billion users worldwide have already embraced Rich Communication Services (RCS)—the next-generation messaging technology championed by Google and adopted

Written by: Kiran Pius
Published on: 20 Mar, 2025
SMS Marketing

SMS Short Code: What It Is & How to Use It

Want to send a message that gets remembered? With SMS short codes, your customers are only 5 digits away from

Written by: Shivkumar M
Published on: 26 Sep, 2024
SMS Marketing

Choosing Your Communication Channel: A Guide to MMS vs SMS Messaging

SMS and MMS are ubiquitous acronyms in mobile marketing, often used even by those with only a basic understanding of

Written by: Subharun Mukherjee
Published on: 29 Mar, 2024
SMS Marketing

2024 Guide to SMS Marketing: Best Practices for Success

The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at

Written by: Shivkumar M
Published on: 31 Jan, 2024
SMS Marketing

The Ultimate Guide to Boosting SMS Delivery Rates

Did you know, e-commerce brands across the world sent 62.3% more SMS campaigns in 2022 as compared to 2021,with a

Written by: Apoorv Bhatnagar
Published on: 19 Jan, 2024
SMS Marketing

Texting Toward Trust: How to Foster Stronger Customer Relationships With SMS

The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in

Written by: Mrinal Parekh
Published on: 15 Nov, 2023
SMS Marketing

Consumer Views on SMS Notifications

Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was

Written by: Subharun Mukherjee
Published on: 27 Apr, 2021

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