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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Think email has lost its edge in a world dominated by Reels and Stories? Not quite. When done right, email
The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can
An average website conversion rate gives you a baseline of the number of visitors who will take a desired action
Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple
Mobile copywriting involves writing concise, persuasive, action-driven content for mobile devices across app store listings, onboarding flows, push notifications, and
We’re living in a time where attention is scarce, expectations are sky-high, and customer journeys are anything but linear and
With an average return on investment of $36 for every dollar spent, email marketing is still one of the most
Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
