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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple
Mobile copywriting involves writing concise, persuasive, action-driven content for mobile devices across app store listings, onboarding flows, push notifications, and
We’re living in a time where attention is scarce, expectations are sky-high, and customer journeys are anything but linear and
With an average return on investment of $36 for every dollar spent, email marketing is still one of the most
Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live
Push notification platforms help engage users and improve app retention with timely, personalized messages. This guide explores the features of
Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction. In this blog, we’ll
As you continue to work with the CleverTap platform, you will eventually reach a point where you have to do
Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.
This article explores the power of email segmentation, a strategy that allows marketers to create more personalized and effective campaigns.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
