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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction. In this blog, we’ll
As you continue to work with the CleverTap platform, you will eventually reach a point where you have to do
Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.
This article explores the power of email segmentation, a strategy that allows marketers to create more personalized and effective campaigns.
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
AI is reshaping financial marketing, and investors are demanding personalized, real-time engagement. Here are some tips on how to excel
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour
Push notifications are an essential tool for businesses looking to engage users and drive conversions. These messages are delivered directly
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
