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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
With billions of users worldwide, WhatsApp is a platform brands can't afford to ignore. Get the inside track on the
Those tiny red dots on your app icons are the hidden champions of user engagement. Learn about app icon badges
To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming
Database marketing leverages customer data to create targeted marketing campaigns that drive engagement and sales. This blog explores the fundamentals
Customer loyalty programs help attract, engage, and satisfy your customers. Here is an in-depth exploration of successful customer loyalty program
Want to send a message that gets remembered? With SMS short codes, your customers are only 5 digits away from
CleverTap wins 159 G2 badges this fall, showcasing our leadership in customer engagement and analytics solutions, powered by invaluable customer
Imagine having a conversation with a brand that knows your preferences like a close friend would. Here’s how personalization engines
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Calculating retention rate is essential for understanding how well you keep customers over time. This blog breaks down the formula,
Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a
Behind every great app is a toolkit of possibilities. Enter the SDK—the unsung hero of software development. In this blog,
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