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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Companies see an average return of $5.44 for every $1 spent on marketing automation. Besides the monetary gain, manually sending
March 17th rolls around, and everyone’s sipping green beer and feeling lucky. Originally an Irish Holiday, St. Patrick’s Day has
Chinese New Year, also known as Lunar New Year and Spring Festival, is one of Asia’s largest cultural celebrations, observed
Easter hits the sweet spot between two major retail peaks of the winter holidays and summer sales, making it a
The Super Bowl isn’t just a football game. It’s one of the most significant moments for marketers to capture national
For years, many brands relied on Netcore to manage customer engagement campaigns across email, SMS, and push channels. But recent
Braze and Iterable are customer engagement platforms that help brands manage campaigns across channels such as email, SMS, push notifications,
Valentine’s Day presents a prime opportunity for email marketers as it is one of the biggest commercial and seasonal shopping
AI agents, sometimes called intelligent agents, are autonomous software systems that perceive customer data, plan actions, and execute tasks with
Easter is a powerful symbol of renewal and fresh starts. For marketers, it’s also the perfect time to resurrect dormant
April Fools’ Day is a day when brands can have some of the most entertaining yet challenging moments in the
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