All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.
App User Lifecycle
July 3, 2016

More and more businesses are rapidly developing apps to reach out to smartphone users. All these apps are in a constant

Data Science
June 30, 2016

Being a sci-fi movie buff, I would always wonder if my variables could turn into Autobots just like the movie

App User Lifecycle
June 29, 2016

Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you’re building a game,

App User Lifecycle
June 27, 2016

Did you know that 2.52 billion Mobile apps were downloaded in the year 2009 and this number is expected to

App User Lifecycle
June 23, 2016

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

Data Science
June 22, 2016

In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the

Data Science
June 20, 2016

In the part 1 and part 2 of the series, we looked at ways to compare numerical variables and categorical variables.

Data Science
June 17, 2016

How do you track app user engagement to increase mobile app retention and brand loyalty? As a first step towards

Data Science
June 15, 2016

In the previous article, we looked at some of the ways to compare different numerical variables. In this article, we

Data Science
June 12, 2016

In the first part, we had discussed that the main task for building a multiple linear regression model is to

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