• Personalization

    How Photobook Helps Users Personalize the Things They love

    What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

    Written by: Mrinal Parekh
    Published on: 06 May, 2020
    Marketing Strategies

    Stoicism: The Ancient Philosophy That Makes Marketers Resilient to Any Crisis

    Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In

    Written by: Shivkumar M
    Published on: 05 May, 2020
    Marketing Strategies

    Delighting Customers in a Crisis – CleverTap

    As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

    Written by: Shivkumar M
    Published on: 30 Apr, 2020
    CleverTap

    Turning Worry Into Wonder: How to Reframe Your State of Mind

    It’s been a time of turmoil and of unprecedented uncertainty. Our personal and professional lives have been forced into realignment.

    Written by: Shivkumar M
    Published on: 27 Apr, 2020
    Marketing Strategies

    How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

    How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

    Written by: Mrinal Parekh
    Published on: 23 Apr, 2020
    Data and Analytics

    5 Analytics Reports You Need Right Now

    With a large majority of the global workforce under home quarantine and shelter-in-place orders, there’s been a significant impact to

    Written by: Shivkumar M
    Published on: 16 Apr, 2020
    Customer Engagement

    Understand User Behavior Shifts in a Post-COVID World

    [CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

    Written by: Shivkumar M
    Published on: 14 Apr, 2020
    Financial Services

    Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

    Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

    Written by: Mrinal Parekh
    Published on: 14 Apr, 2020
    Mobile Marketing

    Timely Resources to Help Mobile Marketers Navigate This New Normal

    There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a

    Written by: Subharun Mukherjee
    Published on: 09 Apr, 2020
    Marketing Strategies

    Relationship Marketing: Connecting With Customers in Times of Crisis

    In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

    Written by: Shivkumar M
    Published on: 07 Apr, 2020
    CleverTap

    Collaborating Remotely: Work and Beyond

    There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

    Written by: Mrinal Parekh
    Published on: 03 Apr, 2020
    Data and Analytics

    Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

    A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

    Written by: Shivkumar M
    Published on: 02 Apr, 2020

    Please enter a valid work email

    Smiling Woman Holding Phone