• Financial Services

    Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

    Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

    Written by: Mrinal Parekh
    Published on: 14 Apr, 2020
    Mobile Marketing

    Timely Resources to Help Mobile Marketers Navigate This New Normal

    There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a

    Written by: Subharun Mukherjee
    Published on: 09 Apr, 2020
    Marketing Strategies

    Relationship Marketing: Connecting With Customers in Times of Crisis

    In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your

    Written by: Shivkumar M
    Published on: 07 Apr, 2020
    CleverTap

    Collaborating Remotely: Work and Beyond

    There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

    Written by: Mrinal Parekh
    Published on: 03 Apr, 2020
    Data and Analytics

    Panel Q&A: How Expert Marketers Are Adapting to an Evolving Normal

    A matter of weeks ago, the world was a very different place.  The global economy was at historic highs and

    Written by: Shivkumar M
    Published on: 02 Apr, 2020
    Technology

    Single Sign-On Implementation Guide

    Today’s businesses use an average of 37 different tools to run their day-to-day operations, making user authentication and authorization a

    Written by: Shivkumar M
    Published on: 01 Apr, 2020
    Marketing Strategies

    Proven Strategies for a Successful New Product Launch

    Want to know something crazy?  Nearly 85% of the average consumer’s needs are covered by just 150 products, even though

    Written by: Subharun Mukherjee
    Published on: 31 Mar, 2020
    CleverTap

    Navigating Through COVID-19 Responsibly

    As we are all keenly aware, individuals, businesses, and leaders are working to solve a health issue that impacts us

    Written by: Sunil Thomas
    Published on: 30 Mar, 2020
    Marketing Strategies

    Brand Identity: How to Attract & Retain Mobile Customers Consistently

    As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand

    Written by: Shivkumar M
    Published on: 26 Mar, 2020
    CleverTap

    Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

    Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

    Written by: Mrinal Parekh
    Published on: 24 Mar, 2020
    Customer Engagement

    Combat App Fatigue and Grow Your User Base

    When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

    Written by: Subharun Mukherjee
    Published on: 24 Mar, 2020
    Customer Engagement

    10 Customer Retention Quotes from Hypergrowth Experts

    Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

    Written by: Shivkumar M
    Published on: 19 Mar, 2020

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