• Financial Services

    Fintech App Teardowns: How the Best in the Business Attract, Engage, and Retain Customers

    The Fintech industry is booming.  Growing demand and adoption of mobile banking and finance apps have the market on track

    Written by: Shivkumar M
    Published on: 01 Sep, 2020
    CleverTap

    Introducing Our New Chief Customer Officer

    Our primary focus is and always has been our customers. We consider your business to be an extension of our

    Written by: Sunil Thomas
    Published on: 20 Aug, 2020
    CleverTap

    Small Things Matter: Making Remote Work Succeed

    What started as a temporary work from home or shelter in place situation has continued for well over four months,

    Written by: Mrinal Parekh
    Published on: 19 Aug, 2020
    Ecommerce and Retail

    How BUMP is Redefining the Shopping Experience for Gen Z

    Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff

    Written by: Mrinal Parekh
    Published on: 13 Aug, 2020
    CleverTap

    The CleverTap Difference: Simplicity and Power

    The mobile engagement industry has evolved into a complex marketplace. Some estimates say that apps have 15 SDKs on average*

    Written by: Mrinal Parekh
    Published on: 05 Aug, 2020
    Financial Services

    The Fintech Challenges Shaping Global Finance in 2020 and Beyond

    The past decade has seen tremendous growth for Fintech companies as they disrupt traditional banking and payments around the world.

    Written by: Shivkumar M
    Published on: 04 Aug, 2020
    Mobile Marketing

    Should You Offer Your App for Free? The Pros and Cons of Freemium

    “Should my app be free or paid?” Given the current economic climate and ongoing air of uncertainty, you may be

    Written by: Shivkumar M
    Published on: 28 Jul, 2020
    CleverTap

    How We Support Early Childhood Development with the Top Parent App

    There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,

    Written by: Mrinal Parekh
    Published on: 23 Jul, 2020
    Customer Engagement

    2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

    [CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

    Written by: Shivkumar M
    Published on: 14 Jul, 2020
    Financial Services

    How Boost is Innovating Cashless Payments in Malaysia

    Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,

    Written by: Mrinal Parekh
    Published on: 09 Jul, 2020
    Marketing Strategies

    Lessons from UX Writing for Enterprise SaaS Products

    It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

    Written by: Shivkumar M
    Published on: 02 Jul, 2020
    Technology

    WWDC 2020 Roundup: How iOS 14 Will Change Your Mobile Marketing

    Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton

    Written by: Shivkumar M
    Published on: 30 Jun, 2020

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