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Se proyecta que los consumidores de EE. UU. gasten un récord de 13,1 mil millones de dólares en Halloween este
Os consumidores dos EUA devem gastar um recorde de US$ 13,1 bilhões com o Halloween este ano, e boa parte
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up
Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a
There are over 4.3 billion email users. That’s a lot of people to be targeted using a single marketing channel.
Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real
Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Think email has lost its edge in a world dominated by Reels and Stories? Not quite. When done right, email
The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can
An average website conversion rate gives you a baseline of the number of visitors who will take a desired action
Did you know that increasing customer retention by just 5% can boost profits by as much as 95%?* This simple
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