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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Gmail and Yahoo are ushering in a new era of inbox security and spam reduction, with their latest email policies
The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at
In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push
In today's intricate business landscape, companies leverage multiple communication channels, such as Email, SMS, WhatsApp, Mobile, Web, and more, as
Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most
Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs
As the world navigates the post-pandemic landscape, customer expectations have evolved, demanding more seamless and personalized customer experiences. This shift
As a marketer, staying updated on the latest developments in the technology landscape is important. The Android 13 update marks
As we look back with pride on everything we accomplished in step with our customers and partners in 2023, we
The very young and versatile Deepen Sharma - Product Experience talks about his love for design and how self-learning is
A Rank holder and a topper in Maharashtra, An Engineering student, born in Mumbai and raised in different parts of
No two companies or industries have the same customer retention strategies, and it’s not hard to see why. For example,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
