• Mobile Marketing

    How to Improve App Ratings to Boost App Store Optimization (ASO)

    With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role

    Written by: Shivkumar M
    Published on: 02 Jun, 2025
    Gaming

    How to Market an Indie Game: A 10-Step Strategy

    The indie game market is booming, and according to a study, its value is projected to reach an astounding US$

    Written by: Subharun Mukherjee
    Published on: 29 May, 2025
    Mobile Marketing

    Mobile App Accessibility: Why It Matters and How to Get It Right

    More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design

    Written by: Subharun Mukherjee
    Published on: 29 May, 2025
    Customer Engagement

    14 Customer Retention Metrics & KPIs to Measure Retention (With Formulas)

    Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right

    Written by: Subharun Mukherjee
    Published on: 28 May, 2025
    Loyalty

    How To Measure Customer Loyalty: 9 Important Metrics + Formulas

    Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.

    Written by: Kiran Pius
    Published on: 28 May, 2025
    Data and Analytics

    9 Steps to Conduct Retention Analysis and Control Churn

    User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new

    Written by: Shivkumar M
    Published on: 26 May, 2025
    Marketing Strategies

    What is Hypergrowth and How Can You Achieve It?

    More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is

    Written by: Subharun Mukherjee
    Published on: 23 May, 2025
    Financial Services

    How to Improve Fintech Push Notification CTRs: 6 Proven Ways

    Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after

    Written by: Shivkumar M
    Published on: 23 May, 2025
    Push Notifications

    Push Notifications vs. SMS Messaging: What Should Marketers Use and When?

    Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences

    Written by: Kiran Pius
    Published on: 23 May, 2025

    Please enter a valid work email

    Smiling Woman Holding Phone