• Push Notifications

    Why Push Notifications Go Undelivered On Android Devices & What to Do About It

    Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer

    Written by: Kiran Pius
    Published on: 24 Apr, 2025
    Customer Engagement

    35 Push Notification Best Practices to Increase CTR & Customer Retention

    Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using

    Written by: Subharun Mukherjee
    Published on: 24 Apr, 2025
    AI and ML

    15 Powerful Use Cases & Examples of AI in E-commerce Marketing

    In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in

    Written by: Subharun Mukherjee
    Published on: 24 Apr, 2025
    AI and ML

    Building Trust with AI: Powered by 8×8 and CleverTap

    Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is

    Written by: Igor Mostovoy
    Published on: 24 Apr, 2025
    Financial Services

    How Push Notifications Drive Engagement and Growth for Fintech Firms

    Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating

    Written by: Mrinal Parekh
    Published on: 24 Apr, 2025
    Financial Services

    Fintech Best Practices to Increase Daily and Monthly Active Users [DAU/MAU]

    Metrics like revenue are often used to measure growth, but retention is just as important, if not more so. After

    Written by: Marcell Rosa
    Published on: 23 Apr, 2025
    Data and Analytics

    26 Conversion Rate Metrics & KPIs Every Marketer Must Track

    You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s

    Written by: Agnishwar Banerjee
    Published on: 23 Apr, 2025
    Financial Services

    How to Build Trust in Your Fintech App: 5 Key Strategies

    The Fintech space has come a long way—and it’s showing no signs of slowing down. With digital-first habits now deeply

    Written by: Mrinal Parekh
    Published on: 22 Apr, 2025
    Customer Engagement

    What is Cart Abandonment? 12 Strategies to Prevent It

    A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment

    Written by: Subharun Mukherjee
    Published on: 22 Apr, 2025
    Financial Services

    Mastering Fintech App Onboarding: Expert Tips & Best Practices

    Your fintech app is up and running, your app store listing optimized, and your marketing automation in place. What’s next?

    Written by: Agnishwar Banerjee
    Published on: 21 Apr, 2025
    Data and Analytics

    Uninstall Tracking: How to Track App Uninstalls Effectively

    Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of

    Written by: Mrinal Parekh
    Published on: 21 Apr, 2025

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