Journeys

Level-Up Your Retention Strategies With CleverTap’s Journeys Course

We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their

Written by: Niddhi Shah
Published on: 26 Aug, 2022
Marketing Strategies

Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

Written by: Subharun Mukherjee
Published on: 25 Aug, 2022
Personalization

How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

Written by: Sony Shetty
Published on: 24 Aug, 2022
Push Notifications

Android 13 Push Notification Opt-ins: What You Need to Know

Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month

Written by: Harsh Shah
Published on: 23 Aug, 2022
Mobile Marketing

4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

Written by: Subharun Mukherjee
Published on: 18 Aug, 2022
CleverTap

CTzen Stories: Soumen Das – Everyone Deserves to be Included

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Soumen Das
Published on: 17 Aug, 2022
Gaming

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Marketing Strategies

How the Innovative Dating App HUD Builds Honest Relationships With Customers

Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

Written by: Sony Shetty
Published on: 11 Aug, 2022
CleverTap

$105M Series D, Focused on Building #1 Retention Cloud

I am ridiculously excited to announce our $105M in Series D funding, led by CDPQ. Also participating in this round

Written by: Sunil Thomas
Published on: 10 Aug, 2022
Mobile Marketing

User Experience: The Most Important Factor to Consider in Mobile App Development

During the second quarter of 2022, Android users had access to 3.5 million apps, while Apple users had access to

Written by: Subharun Mukherjee
Published on: 04 Aug, 2022
CleverTap

CTzen Stories: Martha Gonzalez Catalina – Company Culture – The Backbone of an Organization

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 03 Aug, 2022
Personalization

It’s an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded

Written by: Shivkumar M
Published on: 02 Aug, 2022

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