• Financial Services

    Fintech Website Onboarding Best Practices With 4 Useful Examples

    Fintech onboarding is the first form of experience you give to your users.  This experience covers a series of steps:

    Written by: Subharun Mukherjee
    Published on: 02 Jun, 2025
    Mobile Marketing

    How to Improve App Ratings to Boost App Store Optimization (ASO)

    With over 5 million apps on the App Store and Google Play, your app’s star rating plays a pivotal role

    Written by: Shivkumar M
    Published on: 02 Jun, 2025
    Gaming

    How to Market an Indie Game: A 10-Step Strategy

    The indie game market is booming, and according to a study, its value is projected to reach an astounding US$

    Written by: Subharun Mukherjee
    Published on: 29 May, 2025
    Mobile Marketing

    Mobile App Accessibility: Why It Matters and How to Get It Right

    More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design

    Written by: Subharun Mukherjee
    Published on: 29 May, 2025
    Customer Engagement

    14 Customer Retention Metrics & KPIs to Measure Retention (With Formulas)

    Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right

    Written by: Subharun Mukherjee
    Published on: 28 May, 2025
    Loyalty

    How To Measure Customer Loyalty: 9 Important Metrics + Formulas

    Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.

    Written by: Kiran Pius
    Published on: 28 May, 2025
    Data and Analytics

    9 Steps to Conduct Retention Analysis and Control Churn

    User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new

    Written by: Shivkumar M
    Published on: 26 May, 2025
    Push Notifications

    12 Welcome Push Notifications to Onboard New App Users Effectively

    App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win

    Written by: Kiran Pius
    Published on: 23 May, 2025
    Marketing Strategies

    What is Hypergrowth and How Can You Achieve It?

    More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is

    Written by: Subharun Mukherjee
    Published on: 23 May, 2025
    Financial Services

    How to Improve Fintech Push Notification CTRs: 6 Proven Ways

    Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after

    Written by: Shivkumar M
    Published on: 23 May, 2025

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