Media and Entertainment

Session Frequency: Keep Streaming Users Coming Back for More

According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the

Written by: Subharun Mukherjee
Published on: 17 May, 2023
Media and Entertainment

How to Get Streaming App Customers to Buy More

Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for

Written by: Shivkumar M
Published on: 11 May, 2023
Marketing Strategies

Revitalize Customer Retention: Infusing Joy into Marketing with OTB Digital’s Jarrett Thomas

In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can

Written by: Shivkumar M
Published on: 10 May, 2023
Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Personalization

Personalized Lifecycle Marketing: High-Impact Use Cases in Gaming

Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience

Written by: Momchil Kyurkchiev
Published on: 04 May, 2023
CleverTap

Be A Catalyst for Change 

Anush Shand, our SDK Engineer, understands how rewarding it is to give back and make a difference in the lives

Written by: Anush Shand
Published on: 03 May, 2023
Customer Engagement

7 Ways to Enhance Customer Engagement Using Website Personalization

Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other

Written by: Shivkumar M
Published on: 02 May, 2023
Ecommerce and Retail

Is Your Ecommerce App Sticky Enough?

Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

Written by: Subharun Mukherjee
Published on: 27 Apr, 2023
Customer Engagement

The Power of Email for Boosting Streaming App Engagement

Let's start out with a true story of app engagement due to some well written emails. Some time ago, I

Written by: Shivkumar M
Published on: 25 Apr, 2023
CleverTap

If Knowledge is Power, Curiosity is the Catalyst 

Varsha Lakshman, Manager Strategy and BizOps, believes in the magic of marketing that can change the course of a product

Written by: Varsha Lakshman
Published on: 19 Apr, 2023
CleverTap

G2 Spring 2023 Reports – CleverTap Continues Its Winning Streak Across Multiple Categories

The G2 Spring 2023 reports are out, and CleverTap has been named a global leader in the Mobile Marketing category

Written by: Shivkumar M
Published on: 19 Apr, 2023
CleverTap

Ensuring Customer Trust – an Important Lever for Business Growth

The digital revolution has created vast amounts of data. Statista estimates we will reach 120 zettabytes (ZB) of data this

Written by: Shivkumar M
Published on: 17 Apr, 2023

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