Personalization

The Role of Personalization in Reducing Cart Abandonment Rates

Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report.  Did you know that

Written by: Subharun Mukherjee
Published on: 21 Jul, 2023
Mobile Marketing

Summer is Here! So Why Are Travel Apps Not Pulling in More Viewers?

It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts

Written by: Shivkumar M
Published on: 19 Jul, 2023
Data and Analytics

Aurélie Genet on Empathy and Discovering Your Users’ Aha Moment

Empathy is a key trait for marketers at all levels. The ability to understand a user’s needs and challenges is

Written by: Shivkumar M
Published on: 17 Jul, 2023
CleverTap

Unlocking Customer Lifetime Value With CleverTap: Strategies for Success

Here’s a question. What do you suppose is the customer lifetime value (CLV) of Starbucks? Take a minute and ponder.

Written by: Subharun Mukherjee
Published on: 14 Jul, 2023
Customer Engagement

Boosting User Engagement for Streaming Apps: Grab Their Attention

Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost

Written by: Subharun Mukherjee
Published on: 13 Jul, 2023
CleverTap

We Rise by Lifting Others by Nataliya Naydenova

Nataliya Naydenova, technical program manager of the product delivery team in Bulgaria, loves technology and people and strongly believes in

Written by: Nataliya Naydenova
Published on: 12 Jul, 2023
Mobile Marketing

Bridging the Action Gap in Travel Apps

Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.

Written by: Shivkumar M
Published on: 11 Jul, 2023
Financial Services

7 Lessons on Sustainable Growth From Top Fintech Companies

Financial tech (fintech) companies and apps have been steadily gaining in popularity as increasing numbers of users discover the ease

Written by: Subharun Mukherjee
Published on: 06 Jul, 2023
Mobile Marketing

7 Creative Travel App Offers for the Slow Travel Season

Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are

Written by: Subharun Mukherjee
Published on: 04 Jul, 2023
CleverTap

The Journey from Contender to Champion

Nikola Taushanov is an Associate Director of Backend Engineering based out of Bulgaria. In this blog, he takes us through

Written by: Nikola Taushanov
Published on: 28 Jun, 2023
Journeys

Guide to Effective User Journeys

Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming

Written by: Subharun Mukherjee
Published on: 27 Jun, 2023
Customer Engagement

Boost Engagement with 9 In-App Notifications for Travel Apps

Today’s travelers have access to an unprecedented variety of travel apps, all vying for their attention. But for the developers

Written by: Shivkumar M
Published on: 27 Jun, 2023

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