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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
The concept of a tipping point is reasonably simple to understand. If you’ve ever stacked rocks, blocks or just about
At CleverTap, we've recently started using LESS for dynamic CSS. While it has it's upsides, the biggest downside was that most
Mobile marketing professionals have seen the numbers too many times to count: there are millions of apps, all competing for
If you're launching an app, marketing that app has to be the second highest priority after ensuring that your app
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to
Best practices for engaging your app users with iOS push notifications Push notifications are an important tool to re-engage users
What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on
Attrition rates for mobile apps are atrocious, often as high as 90% within the first few weeks. While building a
Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched
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