• CleverTap

    Migrating from Parse to CleverTap

    Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including

    Written by: Shivkumar M
    Published on: 15 Mar, 2016
    Customer Engagement

    Divide, Bucket and Rule – Mobile engagement and growth retention strategy

    Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

    Written by: Shivkumar M
    Published on: 15 Mar, 2016
    Data and Analytics

    Telemetry with Collectd, Logstash, Elasticsearch and Grafana (ELG)

    We are obsessed with collecting system and application metrics. This helps us make data driven, logical infrastructure decisions. When we

    Written by: Francis Pereira
    Published on: 14 Mar, 2016
    CleverTap

    5 tips for hiring the best fit for your mobile startup

    Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive

    Written by: Mrinal Parekh
    Published on: 14 Mar, 2016
    Data and Analytics

    How to detect outliers using parametric and non-parametric methods : Part I

    An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance

    Written by: Jacob Joseph
    Published on: 14 Mar, 2016
    Customer Engagement

    How to increase mobile engagement by building personalized app experiences

    The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have

    Written by: Shivkumar M
    Published on: 07 Mar, 2016
    Data and Analytics

    How to Represent data with intelligent use of the coordinate system

    The most widely used coordinate system to represent data is the Cartesian coordinates followed by Polar coordinates. Source: Wikipedia Basically,

    Written by: Jacob Joseph
    Published on: 07 Mar, 2016
    Data and Analytics

    Using Decision Trees to Bin Numerical vs Categorical Variables

    Why would you want to convert a numerical variable into categorical one? Depending on the situation, it can lead to

    Written by: Jacob Joseph
    Published on: 04 Mar, 2016
    Data and Analytics

    Visualizing Variable Relationships

    As an analyst, you can explore the relationship between variables both quantitatively and visually. However, only looking at the quantitative

    Written by: Jacob Joseph
    Published on: 29 Feb, 2016
    Martech

    Custom HTML for in app notifications

    When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call

    Written by: Shivkumar M
    Published on: 24 Feb, 2016
    Mobile Marketing

    How to build an organic social following for your mobile app

    Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a

    Written by: Shivkumar M
    Published on: 22 Feb, 2016
    CleverTap

    A mock server for APNS in Go

    We've recently migrated to the new HTTP/2 API to send out push notifications to iOS devices, for greater throughput and

    Written by: Jude Pereira
    Published on: 17 Feb, 2016

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