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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
