Whether you hate it or love it, Valentine’s Day never goes unnoticed.
Last week, with the promise of love in the air, 88 million push notifications were sent out for Valentine’s Day 2018 from CleverTap.
After slicing and dicing the top performing campaigns, our data science team discovered the reasons that this year’s Valentine’s Day campaigns were so engaging.
Here are the common characteristics of the campaigns that performed extremely well this Valentine’s Day:
1. Solve a problem
When push notifications solve a problem that users are experiencing, then you’re sure to get a massive amount of clicks.
And let’s face it, the biggest problem that couples face during Valentines is figuring out what to do or how to make it special. Below is an example of how this dilemma can be solved.
2. Personalize it
Users love attention. It makes them feel special, and helps build a connection between the user and your brand.
Call out their name, personalize based on their location, and send them relevant offers based on their app history:
3. Add emojis 💖😍💞
You know what they say, “Emojis speak louder than words.”
Emojis are an easy way to connect with users and drive CTRs.
4. Incentivize them
Users are a choosy bunch, and may need some extra motivation to open your app.
Give them some extra incentive, like getting free cookie points or unlocking premium features, to open your app this Valentine’s Day.
5. Serve limited time offers
Limited availability offers and products are automatically special.
Drive CTRs and revenue with limited-time offers of your products and services.
6. Get creative
Creativity helps you stand out from the sea of notifications your users will receive on special occasions like Valentine’s Day.
Send something compelling and different to your users.
Best Practices to Drive Engagement Year Round
While these were the hot trends we observed during Valentine’s Day 2018, there are some tips you should always keep in mind when creating push notifications:
- Segment users, do not mass blast
- Send customized and well-timed notifications
- Add rich media
- Personalize! Personalize! Personalize!
- Use deep links to provide a smooth user experience
We hope both you and your users had a great Valentine’s Day!
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